It’s at the top of the tech talk, and the chatter is non-stop. It’s blockchain—and everything blockchain is coming to town on Philippine Blockchain Week 2025 from June 10-11, 2025, at the SMX Convention Center Manila.
On its 3rd year, PBW holds DECODED: Unearthing Blockchain’s Hidden Potential. Launched recently at Kondwi in Poblacion, Makati City, DECODED continues the Philippine Blockchain Week’s commitment to unravel the myths that, well, block, blockchain’s potential and possibilities. Philippine Blockchain week has it coffer of supporters largely from Web3 communities. PBW is focused on decoding key topics like DeFi, GameFi, DePIN, NFTs, and DAOs, making the event key to connecting these technologies to real-world applications in industries such as healthcare, real estate, education, commerce, retail, and supply chain logistics.
Armed with a young, tech-savvy, and rapidly growing legion of believers, DECODED will showcase its biggest stage in the gaming, music, and entertainment industries as easy and accessible entry points to Web3.
The Philippines enjoys an enviable position where government throws its full support to innovation and technology where it is vital in deploying and widely adopting digital technology. Leading the support are Department of Information and Communications Technology, Securities and Exchange Commission, and Department of Science and Technology clearly endorsing blockchain initiatives providing robust and fostering an environment conducive to blockchain growth and innovation.
(Left to Right) Janelle Barretto, President and Co-founder of Philippine Blockchain Week, and Dr. Donald Lim, and Chezka Gonzalez, Founding President and Vice President of Blockchain Council of the Philippines respectively
Donald Lim, Founding President of Blockchain Council of the Philippines, said at the launch, “The geeks in the country are here again. I always say, when you do Philippine blockchain week, it’s no different from a Philippine Nuclear Physicist week or its counterpart because the blockchain alone is such a big word. Then we begin to realize how much blockchain, if done and implemented right, has a big positive effect on our on our country.
We’ve seen a lot of inroads with our Philippine government, and the Blockchain Council of the Philippines, doing work forums with the SEC, the Department of Budget and Management. Many government offices making efforts working on blockchain.
We’re also seeing the Philippines take pride in being one of the biggest users of crypto trading, and gaming. I think it’s only right that all of us believers in Web3 should continue pushing forward and evangelize our country, and to the rest of Asia. That is the cudgel that we want to take upon ourselves.”
Tech and innovation events are grounded on data, and Philippine Blockchain Week runs on numbers (they don’t lie). For PBW, Philippines data tell the tale:
- 119M population, second most populous country in SEA
- Young age, median 26.7yo, against Global Index of 32yo
- 117.4M active mobile cellular connection, 99.3% of PH population
- 87M internet population, 79% internet penetration rate
- No. 1 web gaming adoption, the greatest number of players for Axie Infinity and Pixels globally
- Top 10 crypto adoption, #1 globally 2021, Top 5 bet 2022-2023
Collaboration as a main driver in bridging the Web2 to Web3 gap
In showcasing accessible entry points to Web3, we are excited to join this festival are caravan collaborators like Tier One Entertainment. Known as an Esports and KOL agency in Southeast Asia, Tier One claims SMX Hall 4 to stage Nexus Academia, for their legions of fans in gaming, music, and the arts.
One of the highlights for Philippine Blockchain Week is a collaboration with MetaStar, a Web3-powered entertainment platform that revolutionizes fan engagement by merging blockchain technology with immersive experiences, offering NFT-gated events, decentralized governance (DAO), and fan co-created content. From June 10 to 11 at PBW, MetaStars will launch and stage IDOL QUEST, a huge audition event in search of the next big thing in P-Pop.
Taking its rightful place in this Web 3 fun and fan fest is Meme Fiesta, a collaborative effort between PBW and Bangkok-based 9 Cat Group, a Web3 powerhouse that supports blockchain projects through tailored incubation, strategic partnerships, and an unparalleled global network. A major hit at the Thailand Blockchain Week in 2024, Meme Fiesta will make its Philippine debut showcasing the latest trends in meme coins and crypto.
At the launch, Philippine Blockchain Week also presented its title sponsor, $KIKI, a unique blend of meme culture, artificial intelligence, and digital IP, built on the blockchain.
Growing in numbers and scale, and from strength to strength since it launched in 2022, Philippine Blockchain Week is transforming into a world class expo that assembles the core of Web3 technology. Gaming and eSport, K-Pop, Meme fest, dance crew battles, innovation, creators, crypto, competitions, etc. PBW is five huge days of conference and confluence at the SMX Convention Center, first time partner of the event.
Says Janelle Barretto, Co-Founder of Philippine Blockchain Week, “For mass adoption to happen, collaboration and timing are essential, and the partnerships help in creating blockchain use cases for the Philippines. We need to seamlessly integrate these ideas into accessible and relatable scenarios, demonstrating how blockchain benefits everyone.
There’s a lot of things that need to be decoded (in blockchain), but we want to simplify concepts, and to explore the synergies of the three key technologies of AI, blockchain and cyber security. Philippine Blockchain Week will also focus on industries that is going to bring mass adoption to blockchain and Web3. For the Philippines, gaming, and the world of music and entertainment, are great use cases where there will be mass adoption.
Collaboration is the key for us to drive mass adoption. Mass adoption has always been the goal. We need to find strategic partners who want to push the agenda with us. Our partners from neighboring countries are helping us to grow for the benefit of the Filipinos, which they know that will benefit the world.”
All things new at Philippine Blockchain Week, “Decoded”, include a unique take on a Filipino fave street food—with a twist. At the heart, make that tummy, of the event is a limited-edition fishball experience crafted by none other than Celebrity and Restaurateur, Marvin Agustin, a culinary icon known for reimagining Filipino flavors.
What’s the twist? It’s a block, not a ball. Call it a fishblock, if you wish. And another is, you go crypto with this block. No, cash for these exclusive fishballs. Only with a crypto wallet can you savor these heavenly concoctions that bring the whole Philippines to your senses.
“Fishballs is a (street food) favorite in the entire Philippines. So how do you make it high tech? I guess when you bring in passionate and intelligent minds, everything is possible. Changing the shape from a ball to a square to a block is not very hard, but elevating this into something special, but not gimmicky, is something that we wanted to make sure that you guys will enjoy the innovation of, and since it’s food, you will find it delicious,” says Chef Marvin.
So, setup your GCrypto with a verified GCash account, and simply go with the flow to purchase this pioneer Blockchain on a Stick.
- Present your Gcash QR for loading.
- Open GCrypto on your GCash app.
- Top-up your trading wallet to purchase Solana (SOL) cryptocurrency.
- Pay for your Fishblock using the Solana Cryptocurrency
Additional perks include an exclusive free commemorative NFT. Customers who buy FishBlock via GCrypto at Cochi and Kondwi can claim an exclusive free commemorative NFT. After purchase, Cochi and Kondwi will provide a form where they can register and set up a Bridgepass account on Likha where the free NFT will be airdropped.
Partners and Sponsors acknowledgement
PBW would like to extend a heartfelt appreciation to the individuals and organizations who have been instrumental in making this event possible.
A special acknowledgment goes to our Title Sponsor, $KIKI, and Platinum Sponsor, Metastar, whose generous support has played a crucial role in bringing this event to fruition.
Sincere thanks go to Blockchain Council of the Philippines’ Co-Hosts 9Cat Group and Tier One Entertainment for the collaboration and dedication in ensuring the success of this event.
We are equally grateful to our Event Partners—DVCode, Exo Asia, GCrypto, XDC, Tony&, David&Golyat, and EON—whose contributions and expertise have been invaluable in making this event an extraordinary experience for all involved.
For more information about Philippine Blockchain Week and how to participate, visit pbw.ph or email info@pbw.ph.
Follow Philippine Blockchain Week on social media
Twitter/X (@philippinebc_wk) and Instagram (@philippineblockchainweek.ph).
For more NEW stories, search #TNCnow or read thru 💬 https://thenewchannel.com/highlights/
Check out 🌐 https://www.TheNewChannel.com/
#onTNC #PressRelease #NEWsUpdate #PBW2025 #BlockchainOnAStick #Fishblock #ExperienceWeb3 #TNCNow #TheNewChannel