SAN FRANCISCO, Calif. — After years of anticipation, Jollibee has officially opened its newest San Francisco location, drawing hundreds of eager customers to downtown Market Street for the restaurant’s grand debut. Located at 934 Market Street near the Powell Street BART Station, the new branch marks Jollibee’s return to San Francisco after more than a decade.
The opening attracted a large crowd, with some fans arriving the night before to secure a place in line. To celebrate the occasion, the first 100 customers received special grand opening giveaways, including commemorative shirts and a year’s worth of free Chickenjoy through a promotional offer.
The event also featured music, appearances by the Jollibee mascot, and a ribbon-cutting ceremony attended by local officials. For many attendees, the opening represented more than just the arrival of another fast-food restaurant. Members of the Filipino community described Jollibee as a nostalgic symbol of home, with signature menu items such as Chickenjoy, Jolly Spaghetti, and Peach Mango Pie holding a special place in family traditions.
The Market Street location had been in development since 2020 but experienced multiple delays related to the city’s permitting process and regulatory approvals before finally opening its doors. Despite those challenges, company representatives expressed confidence in the project and emphasized their commitment to establishing a flagship location in downtown San Francisco.
The restaurant is also expected to contribute to ongoing efforts to revitalize the Market Street corridor by attracting both residents and visitors to the area. Company officials noted that the Bay Area remains one of Jollibee’s strongest markets in the United States, with additional locations planned across Northern California in the coming years.
The new San Francisco restaurant is open daily from 9:00 a.m. to 10:00 p.m., offering dine-in, takeout, and online ordering options. The opening marks another milestone in Jollibee’s continued expansion across North America, as the Filipino fast-food chain grows its presence while serving longtime fans and introducing its menu to new customers.
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