MANILA, Philippines — In celebration of the 45th Anniversary of the Agora Awards, the
Philippine Marketing Association (PMA) proudly announces the launch of the inaugural Agora
Masterclass: The Voices of One, a pioneering executive thought leadership platform that
gathers the country’s most respected and accomplished marketing leaders, entrepreneurs,
innovators, and industry visionaries.
Set on 29 July 2026 at Hilton Manila, the masterclass marks a historic evolution of the Agora
legacy—from recognizing excellence to creating meaningful conversations that inspire the next
generation of business and marketing leaders.
For over four decades, the Agora Awards has stood as the Philippines’ most prestigious and
revered recognition program for excellence in marketing and enterprise. It has honored
visionary chief marketing officers, pioneering entrepreneurs, transformative educators, and
organizations whose brands have become part of the nation’s consciousness.
This year, PMA takes the Agora legacy a step further.
Agora Masterclass: The Voices of One is founded on a simple but powerful belief: the collective
wisdom of the country’s greatest marketing minds deserves to be shared, preserved, and
passed on.
“Beyond celebrating achievements, we want to create a living dialogue between the legends
who built this industry and the leaders who will shape its future,” said Kimberly Lim, Agora
Awards Director and PMA Board Director. “This is our way of ensuring that the wisdom,
experience, and lessons of the Agora community continue to inspire growth and innovation for
generations to come.”
Unlike traditional conferences, The Voices of One is designed as an immersive executive
boardroom experience. Industry leaders will engage in candid discussions and authentic
exchanges of ideas while participants sit around the conversation, observing real-world
perspectives, leadership debates, and practical business insights.
Under the theme:
Growth. Transformation. Global Impact.
The masterclass will explore three of today’s most pressing business imperatives:
- Winning in a More Careful Economy – navigating growth in an increasingly discerning
consumer landscape;
- How Filipino Companies Are Using AI Beyond the Hype – turning technological
disruption into business transformation; and
- Building Filipino Brands That Win Beyond the Philippines – creating globally competitive
brands with authentic Filipino identity.
The sessions will feature distinguished Agora awardees and industry leaders from business,
technology, entrepreneurship, academe, and marketing, sharing firsthand experiences,
strategic insights, and actionable lessons drawn from decades of leadership and innovation.
More than a seminar, the Agora Masterclass is envisioned as an executive forum where leaders
discuss the challenges and opportunities shaping the future of Philippine business, and to
inspire a new generation of future Agora Awards winners.
“Every great marketer stands on the shoulders of those who pioneered the profession before
them. The Agora Masterclass ensures that the stories, struggles, and triumphs of our Agora
Award winners become a source of inspiration for young marketers who will one day shape the
future of Philippine business. This is the backbone of the Agora Masterclass—to redesign and
challenge existing forms of learning to further inspire excellence,” says Sy Brian Lato, Agora
Masterclass Chair.
Echoing the nurture of talent and, Mary Ann Cortez, PMA Agora Masterclass Co-Chair, adds,
“Excellence in marketing is not merely about winning awards; it is about passing on knowledge,
nurturing talent, and inspiring future leaders. By bringing together our Agora Award winners
and emerging professionals, we are creating a bridge between legacy and possibility.”
For the Philippine Marketing Association, the launch of the masterclass also signals its
continuing evolution—from being the steward of the country’s premier marketing awards
program to becoming the foremost platform for thought leadership, knowledge sharing, and
industry transformation.
As PMA celebrates 45 years of the Agora Awards, it reaffirms a timeless truth: that marketing is
more than campaigns and branding—it is a powerful force that drives innovation, builds trust,
influences culture, creates economic resilience, and contributes to nation-building.
Beyond Recognition. Into Conversations.
The inaugural Agora Masterclass: The Voices of One invites business leaders, entrepreneurs,
senior executives, and marketing professionals to become part of this historic gathering and
join the conversations that will help define the next chapter of Philippine marketing.
“Awards recognize excellence, but legacies are built by passing on knowledge. Through the
Agora Masterclass, PMA continues to lead the advancement of Philippine marketing by
transforming the achievements of our Agora Awardees into inspiration for future
generations—ensuring that there will always be men and women who believe in the profession
and are worthy of carrying it into the next decades,” said Kimberly Ann Lim.
Event Details
Agora Masterclass: The Voices of One
Theme: Growth. Transformation. Global Impact.
Date: 29 July 2026
Time: 1:00 PM – 6:00 PM
Venue: Hilton Manila
For partnership opportunities and registration details, please contact the Philippine Marketing Association Secretariat at:
Ms. Lira Ligero
0917 308 7877
lira@philippinemarketing.net.ph
agora@philippinemarketing.net.ph
About the Philippine Marketing Association
Founded in 1954, the Philippine Marketing Association is the country’s premier organization dedicated
to advancing marketing as a profession, discipline, and catalyst for national development. Through
programs such as the Agora Awards, PMA continues to champion excellence, innovation, and leadership
in Philippine marketing.
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