MANILA, Philippines — P-pop powerhouse SB19 has partnered with Canva Philippines and Sony Music Entertainment for “Kaya sa Canva,” a first-of-its-kind campaign that transforms fans from supporters into creators through exclusive design tools and official SB19-inspired assets.
At the heart of the collaboration is the SB19 Creative Hub, a dedicated space on Canva where A’TIN from around the world can access official sticker packs, custom typography, wallpapers, posters, photo booth strips, video templates, and other editable creative assets inspired by the group. More exclusive content tied to SB19’s latest era and single, “Lawless,” is also set to be released.
At the heart of the campaign is “KAYA,” an original song performed by SB19 and written by Kixk Salazar, serving as the official anthem of Kaya sa Canva. Together with its accompanying music video, the track celebrates the creativity and passion of A’TIN while inspiring fans to express themselves using Canva’s creative tools.
Access their templates here: https://www.canva.com/p/sb19official/?utm_medium=referral&utm_source=creator_share&utm_campaign=creator_share
According to Laura Kantor, Country Manager of Canva Philippines, the campaign recognizes the unique creativity of Filipino fan communities.
“The Philippines has one of the most passionate and creative fan communities in the world, and SB19 and A’TIN are proof of what that passion can build,” Kantor shared, adding that the initiative aims to empower fans to turn their admiration into original creations.
SB19, known for taking an active role in their music, choreography, and visual storytelling, said the partnership is an extension of the creativity they have always shared with their fans.
“From the very beginning, A’TIN has been at the heart of everything we do. Their creativity, passion, and support continue to inspire us every day. Through this partnership, we’re excited to create something together and celebrate the community that has become part of our story,” shared SB19 leader Pablo.
The campaign reflects the growing influence of fandoms in shaping today’s digital culture. Canva cited research showing that nearly 45% of Filipino internet users visited the platform in the past month, with Gen Z making up more than 61% of its monthly users—highlighting the increasing role of digital design in self-expression and community building.
With the launch of the SB19 Creative Hub, fans worldwide can now create and share official SB19-inspired content, reinforcing the group’s commitment to creativity, collaboration, and meaningful fan engagement.
As “Kaya sa Canva” rolls out globally, the collaboration showcases how music, technology, and design can come together to inspire a new generation of creators—proving that with the right tools, every fan has the power to bring their ideas to life.
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