On Day 2, 28th May at AsiaTechx SG 2025, the Broadcast program addressed the topic Driving Innovation and Growth with New Digital Media. The discussion included points on the role of digital media in shaping emerging industries, as well as the use of metrics and data-driven insights to evaluate effectiveness. With the increasing prevalence of digital technologies across industry sectors, there is a continued focus on developments originating from the digital space.
Given digital is the wave of new media, and given its fingers on all industries, the discussion also hit the sectors of retail and eCommerce. In the Philippines alone, total eCommerce volume reached USD28B in 2024, according to Payments and Commerce Market Intelligence data released in November 2024.
Moderated by Jona Oboza, Founder of Acceler8 AI Pte Ltd, the panellists included Tina Chopra, CEO of Addly AI Pte. Ltd., Jonathan Easton, Co-Founder and Vice-president for Product Design of Gevme, and Lang Ng, CEO of Searix.
The discussion centred on AI’s impact on digital media and marketing. Chopra noted AI agents boost personalised content, SEO, and engagement. Ng pointed out the value of real-time, omnichannel event engagement, referencing a case where AI-driven personalisation raised leads from 600 to 1500. Easton highlighted measuring event channel performance and ROI. The conversation also addressed how AI improves retail and e-commerce data coordination, personalisation, and seamless online-to-offline experiences.
Some Q&As from the panel, below:
Jona Oboza: How is Agile AI redefining modern content operations with AI agents? And how do we scale enterprise storytelling and SEO without AI?
Tina Chopra: I used to be a marketer and when we used to create content you need to have omni-channel presence, and in those channels now is what most people are calling as generative search experience, which means AI powered research. It could be search on ping, or it can be search on Gemini tools and research on charities, most of the brands are actually getting ready for a world where content is written for agents, moving into a world where content is going to be written for humans as well as for agents who are going to be deployed in the future. Imagine, you know, we often see all the visionary leaders paint a world where agents will talk to agents. When agents talk to agents, they should be able to read your content, understand your content, index your content, label your content, and most of the large brands have already started working towards it, and we help brands create those pages
Oboza: How are highly digitalized in-person, and hybrid events capitalising on digitalization in this current times. Can you share some insight on that?
Jonathan Easton: The whole digitalization of events and the whole new digital media channels not only enhance the attending experience, it’s entirely redefining (it). Attending events, a few years back, the experience was very liner, very one dimensional. Today, attending an event is very, very different. There’s so many channels around, so many digital channels, and I think the opportunity here is really to extract more value at each of these digital interaction points of the attendee. For example (the use of Snapside) is AI powered and provides the attendee with real time insights. When you’re sitting down at the session, you instantly get the takeaways and the summaries of the session, not only that session, but all the rest of the sessions are all the rest of the sessions are there. This is really changing how, the way we put it, changes the content experience.
Oboza: Where do you think digital media is proving most critical when it comes to scalable and responsive engagement models?
Lance Ng: I think the key things that we are looking at across this media characteristics, I think number one, the real time nature of it. Because we already have the ability to determine what’s happening in real time, perhaps in front of the camera, in terms of maybe some camera like sensor. There’s so many IoT sensors around you can detect things like the weather and whatnot. You can look at things like omnichannel presence. It’s not just across one single piece of media, but you’re looking at even your social channels and digital media. I think the amount of personalization is key as well. Once you have all those different types of information to put them together, you can create different types of media, even modular or texturized kind of information.
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