KWC PH, TNC and Zeus 808 Marketing Partner to Elevate Filipino Singers to Global Stage, Starting Strong with Cebu’s Overflowing Talent
SM City, Cebu | If there’s one thing that brings Filipinos together, it’s music—and when it comes to karaoke, it’s practically in our DNA. The recent Pinoy Pop Karaoke Challenge proved exactly that, with more than 30 contestants belting out powerful performances in Cebu. From power ballads to pop anthems, each performer gave it their all, earning cheers from the crowd and nods of approval from judges. It wasn’t just a competition; it was a celebration of the country’s unmatched love for singing.
The event, a prelude to something even bigger, highlighted the overflowing vocal talent of Cebuanos and reignited the country’s passion for karaoke. It served as a perfect platform to showcase what the Philippines has long been known for—world-class singing ability. The challenge drew a diverse crowd of aspiring singers, families, friends, and music lovers, transforming the venue into a space where raw talent and sheer determination took center stage.
Following this successful kick-off event, July marks a major milestone in the world of Filipino music and talent development. The New Channel (TNC) and Zeus 808 have officially signed a strategic partnership for the Karaoke World Championships (KWC) Philippines Cebu, formalizing a commitment to elevate local talents onto the global stage. This partnership is more than just a signing—it’s a movement. A movement that aims to find, train, and spotlight the next Filipino karaoke champion ready to conquer the world.
TNC’s prime mover Apple Esplana-Manansala shared her excitement: “This partnership with Zeus 808 Marketing brings the perfect synergy. We are both driven by the same passion—to empower Filipino talents and help them take center stage globally. Cebu is just the beginning. We are confident in our mission to build a nationwide community of singers who dream big.”
With Cebu officially part of the map, the next step is clear: to replicate this excitement and opportunity in other regions across the Philippines. Plans are already underway to bring the Karaoke World Championships Philippines to Luzon, Visayas, and Mindanao. These regional challenges will serve as auditions for the national finals, with winners earning the right to represent the country in the global Karaoke World Championships.
What makes this initiative unique is the blend of professional mentorship, high-level production, and a digital media platform powered by TNC, which allows for broader visibility and online engagement. Aspiring singers no longer have to be in the metro to be discovered. This democratizes the opportunity for every Filipino, regardless of background or location, to have a shot at global recognition.
The road to the world stage begins in your own hometown, and KWC Philippines is making sure that every voice is heard. As we continue expanding our reach, we invite local communities, LGUs, brands, and talent managers to become part of this journey. Whether through hosting a regional challenge, sponsoring talent, or providing media support, your involvement can help shape the future of Filipino music excellence.
[ In Photo: Elle Quan, Asia Pacific for KWC from Singapore, Apple Esplana-Manansala, Country Partner for KWC PH and Ronie Felix, KWC PH Cebu Partner. Not in photo is Gladys Rondina-Basinillo, Country Co-Producer of KWC PH ]
For those interested in becoming an official partner or regional host of the Karaoke World Championships Philippines, now is the perfect time. Let’s work together to turn karaoke dreams into international victories. Contact Apple Esplana-Manansala, President of The New Channel and KWC Philippines’ country partner via email at apple@thenewchannel.com and become part of this nationwide movement.
Because when Filipinos sing, the world listens.
For partnerships and event inquiries, contact The New Channel via partnerships@thenewchannel.com. Let’s bring out the best voices from every corner of the Philippines and raise the microphone to global victory.
Special thanks to SM City Cebu, SM Supermalls for the partnership with TNC and KWC PH. Thanks also to Piccadily, Tiffany and Quanta Chocolates for the special loot bags.
For other photos, click https://www.facebook.com/share/p/1EQyJGYCD2/
KWC Philippines is presented by TNC and PraXis. Check out www.kwcph.com for more updates. For more NEW stories, search #TNCnow or read thru 💬 https://thenewchannel.com/highlights/
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