Weaving hope, restoring confidence—PUP Junior Marketing Executives introduces a heartfelt
CSR initiative that honors strength, compassion, and community.
Recognizing stories of resilience and awareness, the PUP JME proudly presents HIBLA:
Weaving Stories, Igniting Hope—a two-phase CSR event that celebrates the artistry of local
wig makers and gives a platform to cancer patients. This initiative raises awareness on the
emotional challenges of cancer, especially hair loss, while advocating for empathy and
confidence. By partnering with Kapwa Ko, Mahal Ko Foundation Inc., and Cancer Warriors
Foundation Inc. – Batangas as our beneficiaries, we aim to create a movement that uplifts
spirits, adds confidence, and boosts the power of collective care. The event is dedicated to
promoting cancer education, healthcare advocacy, and the emotional resilience of cancer
patients, all while spotlighting the craftsmanship of wig artisans who create what many call a
“crown of courage.”
By empowering both patients and wig artisans, HIBLA encourages the youth—especially the
young marketers, to engage in causes that truly make a difference, highlighting how storytelling
and empathy can blend to spark social change.
Event Highlights:
1. Informative and advocacy articles and postings championing cancer education, wig
artisans, and healthcare advocacies.
2. Weaverse: Connecting Networks – offering career and internship opportunities.
3. Thread of Stories: Stitching Narratives of Strength – Aims to develop a unique and
informative social media content calendar and publication materials to promote the wig
donation initiative and cancer education.
4. Woven Verses: Binding Phrases of Hope – A poetry-making challenge to showcase how
they will explore the tales of hope, resiliency, and inspiration.
5. Tapestry of Art: Exhibiting Masterpieces of Inspiration – An onsite art competition to
highlight the strength, support, and motivation of cancer patients. In collaboration with
Pulp and Pigment by ifex.
6. Meaningful discussions from our esteemed speakers:
– Keynote Speaker: Ms. Margo D. Mercado, MDM – Executive Director of KKMK
Foundation
– Guest Speaker: Ms. Khristine Inlayo-Legacion – Head of Operations and Sales &
Brand Ambassador for Heads by Volu-Med and Wigs Philippines by Heads
– Workshop Speaker: Mr. Eduardo D. Rivera – Marketing and Advertising strategist
& CSR consultant
7. Threads of Hope – Messages of hope from attendees reminding beneficiaries of the
bonds of support and care.
8. We’aveRun: Threading Strides of Strength – A marathon fundraising activity starting from
May 26-27 , 2025, directed towards providing wigs, and other necessities for cancer
patients.
9. HABÌN: Weaving Stories, Extending Care – An outreach program directed towards
providing wigs, care kits, and messages of encouragement to cancer patients, fostering
confidence and support in their journey.
This advocacy-driven initiative invites students, educators, and partners to become advocates of
hope. Through HIBLA, let the journey of hope weave its way and strengthen the bonds of
community that we have seamlessly created.
Together, let us all move forward, with courage woven into every strand. Join us on May 21,
2025 (Wednesday) at PUP Bulwagang Balagtas, from 1:00 PM to 4:00 PM. Be part of this
movement that turns stories into strength and compassion into action.
Register now, Weaves!
https://tinyurl.com/Hibla-PreRegistration
Visit PUP Junior Marketing Executives on social media for updates:
FB: PUP Junior Marketing Executives – JME
IG: @pupjme
LinkedIn: @pupjme
TikTok: @pupjme
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#onTNC #HIBLA2025 #WeavingStoriesIgnitingHope #PUPJME #TheNewChannel