Singer-songwriter Abby Asistio breathes new life into the Filipino love song through her latest single, “Hala Uy,” the first glimpse into her evolving Modern Kundiman sound.
Known for blending heritage, humor, and heart, Abby infuses the classic kundiman with a playful, contemporary edge — creating music that feels both nostalgic and daringly current.
In “Hala Uy,” she playfully explores the fine line between flirtation and freedom, with clever lyricism and sultry rhythms that spark conversation about how modern love is expressed today. One standout line — “Ba’t kailangan mang kerengkeng kung ang lalaki’y hindi malaya? Haliparot!” — captures the wit and social insight that run through her work, mixing subtle commentary with undeniable fun.
“Hala Uy” is now available on all digital music platforms, and fans can watch the official lyric video and visualizer on YouTube.
🎤 WHO IS ABBY ASISTIO
Abby Asistio is a talented Filipino singer-songwriter, host, and content creator who is also a vocal advocate for alopecia awareness.
💡BEYOND MUSIC, Abby’s advocacy work is as central to her identity as her artistry. She openly shares her journey with alopecia — embracing her uniqueness and encouraging others to do the same. Through her platform, she uplifts women’s empowerment and body-positivity.
She is the founder of Alopecia Philippines, an advocacy that empowers individuals experiencing hair loss to embrace their confidence and beauty.
She also gained online popularity for her witty and relatable parody songs, and co-hosts the candid and entertaining podcast “Say Wuht?!” with her Tita Bestie, Gee Canlas, where they share unfiltered stories on life, love, and friendship.
🎶 ABBY’S MUSICAL STORY
Hailing from the Philippines, Abby has crafted a signature musical style she dubs “Modern Kundiman” — a sound that blends the smooth, emotional rhythms of the traditional Filipino kundiman with contemporary pop and soul influences.
Her single Hala Uy marked a bold step into this era, showcasing her vocal finesse and storytelling through music.
🌟 WHAT ABBY STANDS FOR
- Authentic storytelling: Using lyrics and performances to speak about identity, resilience, and hope.
- Empowerment: Championing the idea that differences are strengths and voices matter.
- Cultural innovation: Reimagining Filipino musical heritage for a modern audience while preserving its heart.
Listen to Abby’s story on Spotify and other music platforms.
Watch Hala Uy’s MTV on Youtube
DID YOU KNOW that in 2023, Abby (together with Ellen Perez) hosted and co-produced an online show on TNC called #AlopeciaTalks. The show highlighted the program wich Abby campaigns for the advocacy projects of Alopecia Philippines. Watch the replays on their past Episoder here https://www.youtube.com/playlist?list=PLAkbmMOlqev1P0KR3uRIZkF4Bh0eCdDOE
🔜 Keep an eye out for Abby’s upcoming releases and performances — her journey is very much in motion. With each new song and message, she’s not just entertaining — she’s inspiring.
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