August 27, 2026
The Intellectual Property Office of the Philippines (IPOPHL) has facilitated the onboarding of mobile and consumer electronics brand CHERRY to the Memorandum of Understanding (MOU) on E-Commerce, strengthening efforts to protect its products and consumers from counterfeits while promoting a safer and more trusted online marketplace.
Formerly Cherry Mobile, the brand has evolved from its origins as a popular provider of affordable mobile phones into a broader consumer electronics brand offering Internet of Things (IoT)-based products, including security cameras, lighting systems and smart appliances.
The move comes amid the growing adoption of smart home technologies among Filipino households and the continued expansion of e-commerce, which has increasingly shaped how consumers discover and purchase electronic products.
“Homegrown brands like CHERRY have invested greatly in developing technology products and building consumer trust in the market. As such, they deserve a marketplace where their intellectual property or IP rights are respected, and their genuine products can compete fairly,” said Intellectual Property Office of the Philippines (IPOPHL) Deputy Director General Nathaniel S. Arevalo.
Beyond protecting the brand, CHERRY’s entry into the E-Commerce MOU also helps consumers purchase authentic products with greater confidence.
“This initiative will surely help in assuring our patrons that they are buying CHERRY branded products that have passed quality assurance standards,” said Jobelle Tupaz-Go, Marketing Manager of the Cosmic Technologies Inc. (CTI) Group, CHERRY’s parent company.
CHERRY is the flagship brand of the CTI Group, which also includes Pure Living Wellness, an earlier signatory to the E-Commerce MOU. With its accession, CHERRY becomes the 124th party to join the agreement. # # # (Rawl Maliwat, Communications & Marketing Writer)
Disclaimer: This communication and any attachments may contain privileged, confidential, or personal information and are intended solely for the use of the designated recipient. Unauthorized review, use, disclosure, copying, forwarding, or distribution of this communication, in whole or in part, is strictly prohibited. If you have received this communication in error, please notify the sender immediately and permanently delete all copies from your systems. The Intellectual Property Office of the Philippines (IPOPHL) processes and protects personal information in accordance with applicable data protection and privacy laws, including the Philippine Data Privacy Act of 2012 and its implementing rules and regulations. Unless otherwise indicated, the contents of this email do not necessarily reflect the views of the Intellectual Property Office of the Philippines.
Want your story to be published? Subscribe to TNC via email partnerships@thenewchannel.com.
Follow TNC on Social Media FB – https://www.facebook.com/TNCnow/, IG – https://www.instagram.com/tncnow/, Tiktok – https://www.tiktok.com/@tncnow, LI – https://www.linkedin.com/company/thenewchannel/, X – https://x.com/tnc_now, YT – https://www.youtube.com/@TNCNow
Be updated on what’s new around the world, check your published stories by searching #TNCnow #OnTNC or check them out here: https://thenewchannel.com/highligh