A new content-driven partnership opens a bigger digital stage for local entrepreneurs—and an opportunity for brands to invest in the stories behind Filipino businesses.

The road to discovering the Philippines’ next great local brands is about to become even more exciting.

The New Channel (TNC) is partnering with MarketFest PH, with Ollocal PH creating and amplifying content for the MarketFest PH Caravan, bringing together communities, entrepreneurs, local products, and stories from different destinations across the country.

At the heart of this collaboration is a shared belief: Filipino MSMEs deserve more than a marketplace—they deserve a platform where their stories can be seen, heard, and remembered.

Through the caravan, TNC will take its cameras beyond the usual studio and into the heart of local communities, meeting entrepreneurs where they are, discovering the stories behind their businesses, and giving their products a digital spotlight through Biyaheng TNC – MSME Spotlight.

From Marketplace to Media Spotlight

MarketFest PH has created an avenue where local entrepreneurs can bring their products closer to consumers. Now, through the partnership with TNC and Ollocal PH, the caravan is expanding that experience from the physical marketplace into the digital space.

Biyaheng TNC is TNC’s traveling platform that seeks out inspiring stories, destinations, people, businesses, and innovations across the Philippines.

For the MarketFest PH Caravan, this translates into an exciting opportunity for participating MSMEs to become part of a professionally produced content feature.

Selected MSMEs will have the chance to:

Showcase their products.
Tell consumers what makes their products unique and why they should be discovered.

Share their story.
Through an onsite interview, entrepreneurs can talk about their beginnings, challenges, passion, and dreams.

Be featured on TNC.
A dedicated 3–5 minute video feature will be created and published through TNC’s digital platforms.

Receive content they can use.
The completed interview feature can also provide participating businesses with an additional marketing asset that they can utilize for their own promotional efforts.

It is more than exposure. It is storytelling with a purpose.

30 MSMEs. 30 Stories. One Bigger Digital Stage.

As part of this initiative, TNC is opening the opportunity to feature 30 MSMEs during the Caravan period. These are 30 entrepreneurs who will have the opportunity to introduce themselves not only to the people who visit the caravan, but also to a much wider online audience.

Because behind every product is a person.

Behind every small business is a dream.

And behind every MSME is a story that deserves to be told.

An Invitation to Brands Who Believe in Filipino Enterprise

Making this initiative possible is also an invitation to brands and organizations that want to do more than advertise.

TNC is opening a sponsorship opportunity to a brand or organization that would like to support the 30 MSME features under the Biyaheng TNC – MSME Spotlight initiative. The sponsorship will help support the production, documentation, content creation, post-production, and digital promotion of the MSME stories throughout the caravan.

In return, the sponsoring brand will receive brand recognition within the video content created for the MSME Spotlight campaign, creating a meaningful connection between the sponsor and its support for Filipino entrepreneurship.

It is an opportunity to put your brand behind something bigger:

Local businesses.
Local products.
Local stories.
Filipino dreams.

Building an Ecosystem Where MSMEs Can Be Seen

For TNC, this partnership reflects its continuing commitment to use digital media not simply to create content, but to create opportunities.

MarketFest PH brings the entrepreneurs and the marketplace. Ollocal PH helps create and amplify the caravan experience through content. TNC brings the power of storytelling and digital media through Biyaheng TNC.

Together, they are creating a bridge between the physical marketplace and the digital marketplace—allowing local entrepreneurs to take their stories farther than the communities where they started.

The goal is not simply to ask people to buy local. It is to help people know local, discover local, support local, and celebrate local.

And as the MarketFest PH Caravan hits the road, TNC is inviting Filipino MSMEs to take their chance at the spotlight—and inviting brands to come along for the journey.

Because sometimes, the next big Filipino brand isn’t waiting in a boardroom.

It’s waiting somewhere along the road.

And Biyaheng TNC is ready to find it.

MSMEs who want to be featured or brands who want to support the initiative may connect with TNC and MarketFest PH for participation and sponsorship opportunities. Email us at partnerships@thenewchannel.com

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