The Jollibee Group, one of the Philippines’ most iconic and beloved homegrown companies, has officially unveiled its new corporate logo—marking a strategic move that reflects its evolution as a global food conglomerate.
Announced on July 23, 2025, the rebranding comes at a time when the company is expanding aggressively across international markets, reinforcing its presence in North America, Southeast Asia, and Europe. While the company has yet to disclose in full detail the design elements or creative direction of the new logo, the change is seen as a signal of renewed vision and alignment with its long-term growth plans.
The rebranding initiative is not just about aesthetics—it symbolizes a broader transformation as the Jollibee Group aims to unify its growing portfolio of brands under a fresh, forward-looking identity. Industry observers view this as a milestone that highlights the rise of a Filipino brand in the global arena, reflecting how far the company has come from its humble beginnings as an ice cream parlor in 1975.
As of this year, the Jollibee Group operates more than 6,800 stores worldwide across 34 countries, with flagship brands including Jollibee, Chowking, Mang Inasal, Greenwich, Red Ribbon, and its international acquisitions such as Coffee Bean & Tea Leaf, Smashburger, and Tim Ho Wan.
The logo launch underscores the group’s commitment to innovation and relevance in an ever-evolving global market. More than a visual update, it embodies the company’s mission to spread the joy of eating and celebrate Filipino hospitality across cultures.This development falls under the Business and Corporate News category and signals a proud moment for the Philippine business landscape, as Jollibee continues to solidify its status as a world-class Filipino brand.
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