M-Commerce, Southeast Asia’s leading livestream commerce agency and a top TikTok partner, has
released new data confirming that human interaction — not discounts or heavy promotions — is now
the leading driver of online sales in livestream shopping environments.
After analyzing engagement metrics from hundreds of livestreams across beauty, fashion, home, and
lifestyle brands, M-Commerce found that viewers are three times more likely to stay and purchase when
hosts actively interact with them through greetings, name mentions, or real-time responses.
“ Consumers don’t just want to buy — they want to be acknowledged, ” said GB Samson of M-Commerce.
“ A simple shoutout or reaction from a host triggers emotional connection. And when people feel seen,
they stay longer, engage more, and eventually buy. ”
Key Livestream Behavior Trends Identified by M-Commerce
The report highlighted five consumer behaviors now defining livestream shopping engagement:
Authenticity Over Perfection — Viewers react more positively to candid, unfiltered moments
than highly scripted pitches. Hosts who show real personality receive higher comment
interaction.
Recognition Equals Retention — Many viewers linger in streams simply hoping to hear their
name mentioned. A single acknowledgment dramatically increases loyalty.
Stories Sell More Than Discounts — Viewers are more likely to convert when products are
introduced through real-life experiences rather than technical descriptions.
Chat Becomes Community — Streams are evolving into digital hangouts where viewers talk not
only to the host — but also to each other, forming micro-communities.
Engagement Extends Beyond the Live — Streams with post-live follow-ups, personalized thank-
yous, or exclusive promo codes sustain interest days after broadcast.
These findings suggest that livestream shopping is no longer just a transactional space — it is now a
social experience, blending entertainment, conversation, and commerce into a single format.
Redefining the Future of Digital Retail
As consumer expectations evolve, M-Commerce believes brands must shift away from one-way
advertising and adopt two-way interactive formats where audiences can influence the experience in real
time.
“ The next era is not about views — it’s about voices, ” added GB Samson of M-Commerce.
“ Livestreams are giving consumers back that voice. And brands that listen will win. ”
Be Part of the Next Live Shopping Experience
For more information, visit their website at https://mcommerce.ph/, and follow them on their official
social media accounts at facebook.com/mcommerceph, https://www.instagram.com/mcommerceph
and tiktok.com/@mcommerceofficial
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