Manila, Philippines — The Philippine Marketing Association proudly announces the 44th
Agora Awards, set to take place on 11 February 2026, at the Grand Ballroom of Winford
Resort Manila, Sta. Cruz, Manila. As the country’s premier recognition program in marketing,
the Agora Awards continues its long-standing legacy of honoring outstanding achievements,
visionary leadership, and impactful strategies that shape the future of Filipino brands and
businesses.
Now in its 44th year, this year’s ceremony embraces the theme “Luster: Glow of Greatness.”
It is an inspired celebration of those whose creativity, strategic insight and execution deliver not
just commercial success but long-lasting contributions to the industry and nation. “Luster”
reflects the brilliance and distinction of marketing excellence, recognizing individuals and
organizations whose work radiates influence, ingenuity, and measurable impact.
Showcasing the Pinnacle of Marketing and Leadership
The Agora Awards stand as a hallmark of credibility, insight, and prestige within the Philippine
marketing community. Through a rigorous and evidence-based judging process, finalists and
winners are selected based on demonstrated excellence in strategy, innovation, execution, and
results. Categories span a wide range of disciplines, from enterprise-level achievements to
individual leadership and advocacy, ensuring that truly exceptional work is celebrated across
the spectrum of modern marketing
A Night of Celebration and Inspiration
The 44th Agora Awards promises an unforgettable evening — a gala gathering of industry leaders, innovators, educators, and change-makers who exemplify the best of Filipino
marketing. Attendees can expect not only the recognition of transformative work but also
meaningful exchanges that further elevate the standards of strategic marketing practice in the
Philippines. To know more about the Agora Awards, you may visit this link: https://www.facebook.com/AGORA.AWARDS
About the Philippine Marketing Association
The Philippine Marketing Association is a strong pillar of support and source of direction for
marketers in the Philippines and across the region, with a vision of being the catalyst and
advocate of world-class marketing practices in business, industry, and the academe in the
Philippines in the global arena.
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