“Pinch me — this can’t be real.” That was the overwhelming feeling of Abi Marquez, a proud Filipina content creator, as she witnessed herself featured on a giant billboard in Dubai, standing alongside some of the most influential creators in the world. A moment filled with disbelief, gratitude, and tears, it marked a powerful milestone not just for her, but for Filipino representation on the global stage.
Known as the “Lumpia Queen”, Abi Marquez has built a massive international following through her creative, culture-driven food content that celebrates Filipino cuisine with humor, heart, and authenticity. What started as a passion for storytelling through food has now grown into a global platform—one that proudly carries the Filipino identity wherever it goes.
On the Dubai billboard, Abi appears alongside global icons such as MrBeast, Will Smith, Max Amini, Nigel Ng (Uncle Roger), David Dobrik, Colin and Samir, and other top creators—an extraordinary lineup that underscores how far her journey has taken her.
Behind this achievement is deep gratitude. Abi credits her management team at NYMA, her loyal viewers and supporters, the 1 Billion Followers Summit team, and above all, God, whom she recognizes as the source of every opportunity and breakthrough.
More than a personal win, this moment symbolizes representation. Seeing a Filipina creator on such a massive global platform sends a powerful message: Filipino voices, creativity, and stories belong on the world stage.
And the momentum continues.
As 2026 opens with what Abi calls an “ang gandang bungad” (a beautiful beginning), she now prepares for another major milestone—taking the stage in Dubai for a keynote speech and a fireside chat with Nigel Ng, popularly known as Uncle Roger, one of the world’s most recognizable comedy creators.
From local kitchens to international billboards, from Filipino comfort food to global conversations, Abi Marquez’s journey is a testament to passion, perseverance, and purpose. It’s a reminder that when you stay true to your roots, the world doesn’t just notice—it celebrates you.
Good luck, Abi. The Philippines is cheering for you. See you in Dubai. 🇵🇭✨