Brands can now select from a pre-existing pool of AI avatars on AnyLive, reducing lead time and costs for live commerce activations
Manila, Philippines | AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of the Avatar Bank feature on its AI-powered live commerce platform, AnyLive. The new feature enables brands to quickly select from a diverse, pre-existing library of AI avatars for their live streams, in addition to creating their own custom avatars.
The addition of the avatar bank aims to significantly expand the options of live stream hosts available to brands, allowing them to bypass the time and cost associated with creating new, bespoke AI avatars for every live stream. By choosing an avatar from the bank, brands can launch live streams in as little as one week. This flexibility allows brands to deploy AI-powered live commerce strategies more quickly and cost-effectively, enabling faster campaign execution and optimization.
AnyLive is a platform that leverages on AI to power livestreams with AI avatars that can deliver content in multiple languages, enabling brands to conduct 24/7 live commerce. The platform also automates the collection and visualization of human-fronted and AI-led live stream data, which is then used to optimize host scripts and improve overall performance. The new Avatar Bank feature complements this, offering brands a hybrid approach where they can use custom avatars for dedicated campaigns and leverage the Avatar Bank for rapid, flexible deployments based on their specific needs and schedules.
Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “This update makes it easier than ever for brands to incorporate AI avatars into their live commerce efforts. We are already seeing the Avatar Bank successfully utilized by brands in Thailand, Malaysia and Vietnam. By continuing to leverage our technology and local operational expertise, we will expand our AI avatar lineup to provide brands with more choices, helping them achieve maximum results with minimal effort.“
Mayi Baviera, Country Manager, Philippines, AnyMind Group, added: “Here in the Philippines, we are working closely with creators who are exploring the potential of AI-powered live commerce. We’re excited to partner with more local talents, and we’ll be announcing further developments soon. For brands, the Avatar Bank opens up new ways to engage consumers with cost efficiency and speed, enabling campaigns to go live in days rather than weeks. This matters because Filipino audiences are highly social and digital-first—making it critical for brands to meet them with innovative, localized content at the right time and on the right platform.”
About AnyMind Group
Founded in April 2016, AnyMind Group [TSE:5027] is a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation. The company provides end-to-end offerings to brands and businesses, publishers and influencers for digital commerce, marketing, logistics, customer engagement, data and AI utilization, publisher monetization and creator monetization. AnyMind Group has over 2,000 staff across 24 offices in 15 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea, and Saudi Arabia.
As of June 2025, the company serves over 1,000 enterprises for marketing, 190+ enterprises for e-commerce, 1,800+ publishers and 2,300+ creators. More information is available on the company’s investor disclosure site.
About BPaaS
Business-Process-as-a-Service (BPaaS) is a business model that merges and creates an additional layer of value on top of Software-as-a-Service or SaaS (software-centric) and Business Process Outsourcing or BPO (operations-centric), by providing greater flexibility and scalability to the entire business process lifecycle. Through BPaaS, enterprises can tap into agile and adaptive end-to-end process lifecycle management through a combination of technology and operations teams that leverage on local and regional best practices, for the designing, development, implementation, optimization, and automation across the business process.
Want your story to be published? Subscribe to TNC via email partnerships@thenewchannel.com.
Follow TNC on Social Media FB – https://www.facebook.com/TNCnow/, IG – https://www.instagram.com/tncnow/, Tiktok – https://www.tiktok.com/@tncnow, LI – https://www.linkedin.com/company/thenewchannel/, YT – https://www.youtube.com/@TNCNow
Be updated on what’s new around the world, check your published stories by searching #TNCnow #OnTNC or check them out here: https://thenewchannel.com/highlights/