SANTA ROSA CITY, LAGUNA—The country’s leading automotive and mobility company, Toyota
Motor Philippines Corporation (TMP), marks its 38th anniversary since its incorporation on August
3, 1988. With continued optimism in the Philippine automotive industry, TMP targets breaching
the 3-million cumulative sales mark in the latter part of the year.
TMP’s commitment to local manufacturing has been the core of its operations. Its production
operations—formerly situated in Bicutan, Parañaque City—are currently consolidated in the
manufacturing plant in Santa Rosa City, Laguna—now a manufacturing powerhouse in an area
declared as a “Special Economic Zone” through Presidential Proclamation No. 381.
Inside this 82-hectare Toyota Special Economic Zone (TSEZ) are Japanese Original
Equipment Manufacturer (OEM) locators involved in the production and exportation of automotive
parts and components globally.
To date, TMP has proudly produced over 1.21 million units of Completely Knocked Down
(CKD) models, creating massive multiplier effects in both the local and national economy.
TMP has a record-high workforce of over 4,500 and contributes to over 83,000 jobs across its
broader network of dealers, suppliers, and subsidiaries.
Beyond employment generation and exports, Toyota has channelled investments that
furthered technological and manpower skill upgrades locally, combining Filipino craftsmanship
and Japanese ingenuity across manufacturing, logistics, sales and service operations.
Over three decades, TMP saw its production grow fourfold, having manufactured iconic CKD
models such as the Corolla, Lite Ace, Crown, Corona, Tamaraw, Revo, and Camry. Today, TMP
produces three (3) models—the Vios, Innova, and newly-revived Tamaraw—which allowed the
company to achieve its record production volume of 63,803 units in 2025.
The Filipinos’ Top Choice
Filipino customers first put TMP in the market’s top spot in 1994 with the “Triple Crown”
success, having led the passenger car sales, commercial vehicle sales, and overall vehicle sales.
Now with its 24th consecutive Triple Crown captured in 2025, TMP aims to continuously cater
to the customers’ evolving needs through diversified product line-up and services beyond vehicle
ownership to expand the company’s reach through value chain and new mobility solutions.
On the global level, the Philippines remains as Toyota’s third largest market in the Southeast
Asian region and 10th largest worldwide, signalling the country’s growing economy and positive
momentum of motorization.
Despite a market softening due to recent geopolitical headwinds and global energy security
issues, TMP cited the automotive industry’s quick pace to rebound after a brief economic pressure.
In his speech during the company’s anniversary celebration, TMP President Masando
Hashimoto said,
“While oil prices and supply chain pressures remain volatile, we are seeing
encouraging signs of market recovery, and we are steadily rebuilding our sales momentum.”
“We are ready to respond with significantly better supply for our high-demand models. Now,
success depends on execution.”
Hashimoto also said that TMP is set to achieve its three-millionth cumulative sale late this
year if market conditions continue to improve.
The company notably took 27 years to reach its first million sales mark, seven (7) years to
mark its second, and only slightly over four (4) years to its third—signifying a faster motorization
pace of the Philippine market.
Giving Back to Society
TMP also marks its 38th year of contributing to societal and sustainable development.
During its anniversary program, TMP Chairman Alfred V. Ty said “As envisioned by our
Founding Chairman, Dr. George S.K. Ty, TMP’s core reason for being has always been nation-
building. So, the vehicles we build—like our very own Tamaraw—are not just products; they are
engines of mobility that empower small businesses, support families, and elevate everyday lives
across our country.”
“In turn, it enables TMP to provide stable, meaningful jobs, foster personal growth, and uplift
thousands of Filipino households throughout the Toyota ecosystem. This is our purpose—to keep
people at the center of everything we do,” Ty added.
Earlier in the week-long celebration, Hashimoto led inside the TSEZ the planting of a Molave
tree, the symbolic 500,000th tree under the company’s goal to nurture 1 million trees by 2030. This
commemorates the halfway milestone of the All Toyota Green Wave Project, the entire TMP
Network’s initiative to support reforestation efforts across the country.
Want your story to be published? Subscribe to TNC via email partnerships@thenewchannel.com.
Follow TNC on Social Media FB – https://www.facebook.com/TNCnow/, IG – https://www.instagram.com/tncnow/, Tiktok – https://www.tiktok.com/@tncnow, LI – https://www.linkedin.com/company/thenewchannel/, X – https://x.com/tnc_now, YT – https://www.youtube.com/@TNCNow
Be updated on what’s new around the world, check your published stories by searching #TNCnow #OnTNC or check them out here: https://thenewchannel.com/highligh