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When Innovation Meets Dedication, Greatness Is Celebrated


Mansmith Awards for CEOs 2026 Honors Leaders Shaping the Future of Business

When innovation meets dedication, greatness is celebrated. This message came to life at the Mansmith Awards for CEOs 2026, held on 21 January 2026 at the Carlos P. Romulo Auditorium, RCBC Plaza, Ayala Avenue, Makati City—a fitting stage for honoring leaders whose influence continues to shape Philippine business and enterprise.

Hosted by Mansmith and Fielders, Inc., the awards recognized entrepreneurs, innovators, and lifetime achievers whose leadership journeys reflect excellence, integrity, and long-term impact. More than an awards ceremony, the event served as a gathering of minds that have helped define modern leadership—and continue to guide its future.


Honoring Leaders and the Organizations They Represent

The Mansmith Awards for CEOs 2026 honored distinguished leaders whose organizations and initiatives have helped shape industries across marketing, logistics, retail, manufacturing, communications, healthcare, and professional services. Together, these awardees reflect the breadth of Filipino leadership—spanning innovation, entrepreneurship, brand building, and lifelong contribution to nation-building.

Driving Innovation Across Industries

This year, four executives received the 5th Mansmith Innovation Awards, recognizing leaders who transformed both traditional and emerging sectors through bold thinking and practical execution.

Penk Ching, CEO of Pastry Bin, elevated Filipino cake craftsmanship by blending heritage flavors with modern aesthetics and international standards, proving that local creativity can compete on a global stage.

Nino Namoco, CEO of 1Life, applied artificial intelligence to improve healthcare access, championing patient-centered solutions that bring technology closer to everyday Filipinos.

ER Rollan, CEO of Growsari, digitized sari-sari stores nationwide, empowering microentrepreneurs and strengthening community-level commerce by bringing technology to the grassroots.

Alvin Kingson Tan, CEO of Chinoy TV, transformed the company from a traditional television platform into a service-oriented media enterprise that promotes Filipino-Chinese entrepreneurship, culture, and inclusion.

Celebrating Entrepreneurship and Brand Building

The inaugural Mansmith Entrepreneur Awards honored business leaders who demonstrated resilience, adaptability, and the ability to build brands with long-term value.

Lucio Cochancho Jr., CEO of Fly Ace, successfully pivoted from import-dependent businesses to building strong local food brands such as Jolly and Doña Elena, turning adversity into opportunity.

Ramon Go, CEO of Orocan, sustained brand leadership by keeping positioning simple, relevant, and deeply connected to everyday Filipino life through relatable storytelling.

Rosemarie Rafael, Chair of Airspeed Group of Companies, transformed the logistics firm into a customer-focused organization grounded in trust, reliability, and service excellence.

Samuel Po, CEO of JS Unitrade, built household brands such as EQ and Charmee, proving that Filipino companies can successfully compete with multinational brands on both quality and affordability.

Honoring Lifetime Contributions to Philippine Business

The Mansmith CEO Lifetime Achievement Awards recognized leaders whose influence extends beyond corporate success to lasting impact on people, industries, and institutions.

Mercy Abad, former Managing Director of TNS Philippines, now leads Ahon sa Hirap Inc., helping more than 105,000 women start and sustain small businesses across the country.

Emily Abrera, the first woman CEO of McCann Erickson Philippines, advanced culturally grounded marketing communications and later served as Chair of the Cultural Center of the Philippines, strengthening the link between business, culture, and nation-building.

Pet Bautista, who held senior leadership roles in San Miguel Foods, San Miguel Beer, Kraft Foods, and Universal Robina Corporation, consistently championed strategic clarity, ethical decision-making, and values-based leadership.

Pong Ejercito, former Unilever executive in the Philippines, China, and Korea, institutionalized customer development as a core strategic discipline, influencing how organizations drive sustainable growth.


Beyond the Trophy: The Meaning Behind the Awards

More than a symbol of achievement, the Mansmith Awards for CEOs trophy is a physical expression of leadership philosophy and creative thinking.

Conceptualized, designed, and sculpted by award-winning Filipino sculptor Juan Sajid Imao, the trophy features fluid, circular forms that intentionally bend beyond traditional shapes. This design reflects leadership that dares to move past convention—leaders who reshape systems, rethink strategies, and build organizations that endure through change.

Created using 3D printing technology, the trophy represents the modern CEO: grounded in experience yet open to innovation; rooted in values yet adaptive to emerging realities. Its circular motion symbolizes continuity, growth, and interconnectedness—mirroring how leadership decisions influence people, institutions, and industries over time.

The trophy honors entrepreneurs who transform vision into impact, innovators who bend conventional thinking to solve complex challenges, and lifetime achievers who develop people, strengthen institutions, and leave enduring legacies.

Just as the sculpture bends without breaking, the leaders recognized by Mansmith and Fielders, Inc. demonstrate resilience, creativity, and the courage to stand out while remaining grounded in purpose.


Shaping the Future of Leadership and Business

As industries face rapid digital transformation, evolving consumer behavior, and heightened expectations for ethical governance, the Mansmith Awards for CEOs highlight a critical truth: the future of business rests in leaders who combine innovation with wisdom.

The 2026 honorees exemplify leadership rooted in long-term vision—leaders who build organizations designed to endure, invest deeply in people and mentorship, and pursue growth with a strong sense of responsibility. As industries evolve, they continue to adapt to change while remaining firmly grounded in values, demonstrating that sustainable success is achieved not only through innovation, but through principled and purposeful leadership.

Their careers serve as living case studies for future leaders—proof that sustainable success is built through discipline, learning, and principled decision-making.


About Mansmith and Fielders, Inc.

Mansmith and Fielders, Inc. is one of the Philippines’ most respected marketing and business consultancy firms, known for shaping leaders, strengthening organizations, and advancing marketing excellence for over four decades. Founded by Josiah Go and Chiqui Escareal-Go, Mansmith is widely recognized for its executive education programs, thought leadership, and industry-shaping conferences that have influenced generations of Filipino entrepreneurs and executives.

Through its programs, publications, and strategic advisory work, Mansmith continues to champion ethical leadership, innovation, and sustainable growth—values deeply reflected in the Mansmith Awards for CEOs.


A Legacy That Continues Forward

More than a single evening of recognition, the Mansmith Awards for CEOs 2026 celebrate leadership legacies that continue to influence industries and inspire the next generation. By honoring those who have shaped the past and continue to guide the future, Mansmith and Fielders, Inc. reinforces its mission of developing leaders who matter.

Congratulations to all the honorees of the Mansmith Awards for CEOs 2026. Your leadership does not end with recognition—it lives on through the organizations you built, the people you mentored, and the future you continue to shape.


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